Search engine optimization can be both easy and complex at the same. SEO experts all agree that good content and great links are the most important things for a page to rank. Of course you can do all kinds of on page optimization and off page back linking but there are some factors that are often missed when looking at the search engine optimzation efforts of a given webpage.
Search engine optimization (SEO) is the practice of improving the traffic to a website from the organic or natural results of a search engine. SEO does not try to trick search engines. On the contrary, the goal of SEO is to provide information-rich content in a way that is naturally weighted by the search engines because it follows the “rules” of the search engines. Below are guidelines for optimizing content according to current SEO best practices.
Before you Begin
The first step to writing content that is search engine optimized is to determine the primary topic of the page. This will be your initial keyword or keyword phrase and should be the central theme for the content of the page. The more closely the page is related to the keyword phrase, the more relevant the page will be ranked by the search engine. The goal is to write a full page of content centered around one keyword phrase.
When writing the title for the content, follow these basic guidelines:
- The title length should not exceed 72 characters. This will ensure the full title is visible in a search result, increasing the likelihood of a click-through.
- The title length should include at least 4 words.
- Include the keyword phrase in the title. This will increase the relevancy of your content for that keyword phrase. In addition, the title usually becomes the headline for the SERP, and including the keyword will increase the likelihood of a click-through.
- Include a Primary Keyword toward the beginning of your Title to increase the relevancy of the keyword within the search engines’ indexes.
The description will generally be the “snippet” copy for the search result. Depending on the website that hosts your content, the description may also be used as a subhead for a press release, serve as the first paragraph of a web page or be the <meta> description − only seen on the SERP. When writing the description for the content, follow these basic guidelines:
The description length should not exceed 165 characters. This will ensure the full description is visible in a search result.
Include the keyword phrase in the description. This will increase the relevancy of your content for that keyword phrase.
Include a Primary Keyword toward the beginning of your Description to increase the relevancy of the keyword within the search engines’ indexes.
July 30, 2010 3 Comments
So you have read the basics on submitting press releases for getting backlinking juice and thereby providing a great deal of traffic, authority and of course search engine optimization in the eyes of the big search engines like google.
And now you want to know more about press releases and how you can set up an advanced press release link wheel structure – correct? So read on – If you are a small business trying to do cost effective seo, you should look into this.
How to set up an advance press release link wheel
1. Press Release LinkWheel
Do your first Press Release, let it syndicate out to about 500+ sites. It will only take about 2 to 3 weeks. Then, do another Press Release, this time, give one backlink to one of the previous 25 sites, another backlink to your main site. Now you are interconnecting them. You can keep building on this to give more juice to your previous Press Releases. This will build a huge link wheel for you.
2. Maximising Syndication Using Popular Keywords
In order to maximise your syndication, try to use common keywords within your title. Most websites use keyword to trigger syndication. For example, if you talk about Acai Berry, try to include Weight Loss within your title to get more syndication. If you talk about Twitter, add “money” into your title, it improves your syndication as well.
Every time you use this system, you should include new keywords. For example, if I am building links for a Dog Training website, I will use this keywords in the title:
First time, I will use Dog Training, so it gets syndicated to Dog training related sites. The second time, I will include Dog food, so it gets on to some food related sites.
Then I will use Pet Care or even Cat Training, or Pet training. The idea here is to target different keywords every time you do the Press Release. This way, you backlink will come from many types of websites, in various related niche. These backlinks are very valuable!
3. Using Unique Titles To Facilitate Tracking
There is no way you can track how far your Press Release is syndicated, unless you use a unique title. To track your Press Release, you only need to go to Google and search your title using quotes.
Some more articles of interest for you
- Some Backlinks Deserve to Have Their Backs Scratched (dailyseotip.com)
- Driving massive traffic to any website with 5 little known secrets. (slideshare.net)
- Getting The Most out of Press Releases (morevisibility.com)
- A Press Release That Led to BIG Sales (onlineprbook.com)
Videos on setting up press releases and link wheels
July 26, 2010 1 Comment
BaseCamp – http://www.basecamphq.com/
This is not a necessary tool for most. I use it to set up my projects and to collaborate with my little team of people that work for me. The features this bad boy has are through the roof but, like I said, you don’t really need it if you’re running a one man shop. Another service from the same company that might be better suited as a personal option is Backpack. It’s roughly 1/3 rd the price of BaseCamp but boasts similar features
Evernote – http://www.evernote.com/
Take Evernote away from most of the serious cloud warriors and they would not know what to do. Evernote holds the whole life of some of the most successful people I know. You can use the tool for free up to a certain amount of data – the paid version is like $5/month. They offer desktop clients for Mac, PC, iPhone and Android in addition to a webbased
The web-based client us pretty good. The desktop client is really good. I have it installed across all my computers and it has never missed a beat in keeping all my stuff synced across them all. You can sync pictures, text snippets, PDF’s, screenshots and a whole bunch of other formats.
If you have the web based client, the desktop client and the iphone app you can seamless build your notes to refer to whenever you need content or ideas.
Google Docs – http://docs.google.com/
A perfect “Cloud” version of MS Office. Google Docs is my replacement for all desktop “Office” tools. They offer document creation, spreadsheets, a presentation tool and a very good dashboard to organize all your online documents. There are competitors to this tool like Box.net. Google Docs, however, is 100% free and does a mighty fine job filling in all my “Cloud Office” needs.
July 24, 2010 2 Comments